2024 will be a big year for artificial intelligence (AI). AI will automate manual processes across teams and promote global productivity spanning industries.
Forrester’s 2024 Technology Predictions offer us a glimpse into next year’s technology forecast. As expected, AI is revolutionizing how people work across global industries and professions and is leading to a creativity renaissance where marketing and creative teams have much more time to focus on creating deeply engaging commercial content.
Let’s look at Forrester’s 2024 predictions to understand how AI and cloud-first technologies will shape media workflows in 2024 and beyond and uncover how video content acceleration will be critical to marketing success.
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