Understanding the needs of both IT teams and creatives within your organisation is essential for the effective deployment of a successful video strategy.
Download this ebook to learn how video can help you acquire customers, retain the ones you have and bring consistency and community to your teams. From IT requirements, to VAM, to marketing principles — we've got you covered!
Ready to transform your video production? Fill in this short form and start telling your brand's story at scale >>
Video production requires the coordination of specialists, dedicated IT resources and creative flare. Learn how to get your IT team ready for the demands of large file size and storage, understand VAM and build an effective workflow to operate at scale.
Learn about the six key principles to effective video marketing to deploy video with purpose.
You need to tell a story in your video. Discover what brand storytelling is, how a good story looks like, how to identify your customer and how to build the right narrative.
The personal touch at scale is one of video's greatest assets. Learn how to make customer experience videos that are effective.
Video is also the ideal medium for instruction. Learn how to create a video onboarding programme to get new hires up to speed.
The goal of using video right is to replicate the emotional connection of a face-to-face interaction without the logistical cost. Find out how to replace the traditional forms of communication with video assets and create an effective long-term video marketing strategy.