Case Study: Home Depot x Curator

When The Home Depot was founded in 1978, Bernie Marcus and Arthur Blank had no idea how revolutionary their new “hardware store” would be. Today it’s the world’s largest home improvement retailer with nearly 400,000 staff and over 2200 stores. Creating and maintaining cohesive communications across the brand is a huge challenge.

To address this, Home Depot Television was set up inside the chain’s Atlanta-based Store Support Center, tasked with the production of video content that acts as a communication tool to help maintain the company’s culture. Content is produced in a studio, delivered via satellite to televisions and streamed to PCs and mobile devices.

To create and output this content, Home Depot Television operates a full-service production and broadcast facility. When notified that the development of its Harmonic ProExplore archiving system would be ending, the channel’s manager of BTV engineering Bruce Covey wanted to put in place a much more robust archive system to replace it.

At the same time Home Depot Television found itself in the position that many broadcasters do – it needed to do more with less. While content production isn’t Home Depot’s primary business, it still needed a system that was sophisticated enough to produce and distribute a huge amount of video while being easy to use. It also needed to provide a high level of support for the Home Depot Television’s production team.

After learning of several installs of IPV technology in ‘heavy-hitting’ broadcast facilities around the world including CNN, it was clear to Home Depot Television that Curator would do everything it needed, and more. And because the system’s built with an architecture of microservices, Curator can be scaled up or down to match resource and budgetary requirements.

The software framework for the project was created back at IPV headquarters in the UK, where its technical services team worked closely with Home Depot Television to build a Curator system that was configured to exactly meet the channel’s requirements.

It was implemented to meet the company’s initially small-scale requirements and run on three in-house Windows Server VMs where Covey’s team exclusively utilizes Curator’s web-based interface to access the system. Interfaced with a XenData/QualStar LTO storage system, Curator supports multiple microservices for the channel including IIS, IPVXCode, ClipSelect, DeviceDirector, ProcessEngine and AME transcoding.

The IPV Curator system is designed to allow Home Depot Television to find content faster and more efficiently, whether the team wants to pull materials from archive for new programming edits, or redeliver existing video content in new formats. For the fastest management, the IPV system is configured with a proxy view, allowing the teams to watch content without needing to restore high-res files. This means that they can use resources to focus on producing content, rather than wasting time on production tasks.

Curator is configured with a seamless connection to Home Depot Television’s Harmonic MediaGrid storage system which lets the team quickly and easily bring video clips back online – in high or low resolution. It can also be used to create playlists of content for editing and transcoding functions.

Speeding up functions, adding the ability to view proxies and integrating with a storage system has allowed Home Depot Television to create a much more effective overall production process. “The speed and efficiency of the interface allows us to quickly locate, view, and restore projects, individual files, or selected sub-clips to our online editing, transcoding and delivery systems,” explains Covey.

IPV works closely with customers, designing systems that are modern, highly configurable and open. It then adds to this with technical and operational support for customers.