When one of the world’s most valuable Football Clubs needed a media asset management solution, they embarked on a comprehensive analysis of the 5 best media asset management (MAM) platforms on Earth.
They knew that having one of the largest global fan bases, along with their own TV channel, and massive social media following, that the management of their valuable footballing content was critical to driving revenue.
Their search for the league-winning MAM consisted of a detailed competitive tendering process, along with an in-depth proof of concept phase. They didn’t compromise on their expansive requirements and needed a solution that supercharged their logging, editing, publishing & archiving of football content.
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