Traditional content management methods pose significant challenges for organizations. Disjointed tools hinder content creation, management, and delivery, while a lack of content reuse and unified strategy, inefficient authoring tools, cumbersome review processes, and inadequate collaborative authoring tools impede content creation.

The survey found that a MAM provides organizations an edge in driving higher content ROI through more effective content management.

It also made this point very clear: without robust content management powered by a MAM system, it’s impossible to deliver personalized content experiences at scale.