Customer profile

Cambridge, UK, 11 April 2016 – UK-based media asset management (MAM) and technology specialist, IPV, has announced the successful integration of its Curator Content Factory MAM system at leading US national multimedia company, Hearst Television. Curator provides the core infrastructure for Hearst’s new Group Registry of Content which connects Creative Service Producers and Editors at 30 TV stations across the country. System rollout started in March last year and was completed at all stations this February.

Using IPV Curator, Hearst has created an internal Distributed Cloud environment where content is ingested and logged locally but made available globally using IPV’s advanced search functions. Hearst serves 26 US DMAs (Designated Market Areas) and reaches one in five U.S. households with a mix of local and national news, weather, information, sports and entertainment programming.

Curator’s powerful metadata governance engine captures and organizes metadata when added by a user or by one of Curator’s many automated metadata extraction engines. By effectively governing metadata, users can successfully search and discover content which meets their needs quickly and easily.

The new company-wide production environment has enabled Hearst to significantly increase collaboration across the station group by creating this new Group Registry of Content. Users can add content into the registry and others can search and retrieve that content for use in their own projects irrespective of which TV station or which physical location they are working at. This approach has allowed for the best content to be available continuously for all 30 stations.

An important issue, which attracted Hearst to IPV Curator, is its open architecture and sophistication in the way it integrates alongside third-party systems. Curator’s use of open standards, such as FIMS, provides standardized integration touch-points for third-party systems and devices. At Hearst, Curator integrates seamlessly alongside Adobe Premiere Pro CC, Signiant Media Exchange + Agents, Telestream Vantage and EMC-Isilon Storage.

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Important to Hearst is Curator’s close integration with Adobe Premiere Pro, giving Producers and Editors access to content directly from within the Adobe environment. Using Curator Clip Select content can be shared across the station group to users at any location all from within the familiar Premiere Pro interface via the Curator Panel.

“Before the Group Registry Project, our local teams used any and all types of ‘send-drop-ftp-it’ applications,” commented Joe Addalia, Director of Technology Projects at Hearst Television. “IPV was able to help us make the change from these services to a radically different collaborative MAM environment where the users control the content to be shared but do not have to do anything other than ‘register’ their clip. This created major efficiencies in our team’s productivity across the entire TV group. And through the integration with Adobe, Signiant, Telestream and Isilon, we believe that we have an incredibly powerful foundation, with IPV Curator at the center.”

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